Case Studies

Towsleys is committed to creating extraordinary solutions to deliver a better brand experience.

Our outreach is global. With a vast array of factory relationships, we can find the best source with the right price to produce the appropriate product for the client whether it be domestic or imported.



Customer Objective: Acuity Insurance, the cutting-edge insurance provider in Sheboygan, Wi., desired a distinctive annual report centered around the theme of building trust.

Towsleys Solution: Beginning with developing the message and ending with kitting and shipping the annual report, Towsleys worked with Acuity every step of the way to develop “Brick by Brick.” Towsleys succeeded in delivering vital information creatively, with an interactive report that complimented the core message. The report included custom toys and accessories, as well as a specialty designed book and cover. Towsleys’ contributions made this annual report unique, playful, and informative to provide the ultimate consumer experience. This award-winning annual report was a hit.

Great Dane

Customer Objective: For their 25th Anniversary the Great Dane sought to release limited edition apparel and merchandise to celebrate. The apparel was to debut at the Great Taste of the Midwest along the theme of the Great Dane’s Daneminster.

Towsleys Solution: Having worked closely with the Great Dane for more than a decade, Towsleys' design studio knew that the iconic Great Dane logo speaks for itself, and simply gave it a bold 25 and fresh tagline for the commemorative celebration. A 25th anniversary calls for new shirts, cool stickers, and can koozies for celebratory beers. Cheers!




Customer Objective: Grunau, specialty contractors in Milwaukee, placed an order for custom performance shirts for their company bike club. They desired high intensity performance gear that featured their brand.

Towsleys Solution: Towsleys' design studio created a unique montage of Grunau buildings, through the sublimation process, the image was transferred onto a custom sewn bike jersey complete with all the enhancements that an avid cyclist needs.

At the inaugural bike ride, all participants were ecstatic that their work was brought to life in a whole new way.

Petskull Brewing

Customer Objective: A craft brewing company with an extremely loyal fan base grew quickly and became very popular across the community. Good beer calls for cool merch and unique swag.

Towsleys Solution: Petskull had a very strong creative vision from the start, allowing Towsleys to refine and expand their brand as it grew. Beginning with pint glasses and shirts, booming desire lead to creating on-trend beer swag including growlers, a variety of cups, hats, sweatshirts and more.


Acuity Umbrellas


Customer Objective: A twist on a classic item… an innovation on an overlooked device… an umbrella the world didn’t know it needed.

Towsleys Solution: Utilizing unique relationships within the Towsleys supply chain, Acuity was able to custom design an inverted, “no-drip” umbrella that keeps you dry in rain AND when you close it! The umbrella was received so well that agents in the driest climates found ways to use them.